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Business Cards

There seems to be a trend toward fancier and wordier business cards.  We are all trying to make our contacts with potential customers memorable, but a card on which the contact information is so small that I cannot read it is not of much use to me.  The same goes for a card that has little contrast between the background and the print.  Some card scanners simply cannot handle that situation, so you have to type in the data yourself.  Some card scanners can’t even handle white print on a color background.  Many people use card scanners to store business card information, so when designing your business card, this is something to keep in mind.  Is it readable without having to squint or get your glasses?  Will a card scanner pick up the information?  Pretty business cards are nice, but the most useful ones are the readable ones.

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